You know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a Zendesk survey say they were influenced in their buying decisions by positive reviews. According to research firm McKinsey, customers that come in through the advocacy of other customers actually stay longer and pay you more over time. And it gets even better, because according to Influitive, customers who advocate for you will actually stay longer and pay you more. Talk about a win-win-win, with YOU coming out as the biggest winner of all. But getting testimonials can be a problem. Business people don’t want to ask for them or don’t know HOW to ask for them. And customers, while they might want to give them, don’t know how.