Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign.     So here I am, writing this valuable guide for you! Together we’ll see how you can bring your campaigns to the next level, and set up a winning lead generation process.     In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. For the purpose of this article, lead generation refers to the generation of consumer interest. A list of qualified leads is a priceless asset for your company. It’s cheap to build and works great for every kind of business, including “boring” B2B companies.     Here are two reasons why Lead Generation is so important:     It’s cost efficient Facebook Ad Design IllustrationGetting someone’s email is much easier and cheaper than trying to close a sale right off the bat. It’s also a great way to start building a relationship with a potential customer.     Think of your relationship with someone you want to turn into a customer in terms of a romantic interest. If you fancy someone,it's not a standard procedure to immediately go up to them and ask for their hand in marriage. You want to talk to the person, ask them to a date or a few dates and make sure that you are both truly compatible and then maybe you will ask them to be your life partner.   It’s the same with online sales. You talk to your users with a blog post, or a Facebook Ad. You get to know each other through lead generation and finally, if there’s a fit they’ll become customers, and you have your happy ending.   It builds Brand Awareness and Loyalty. Who would you rather buy from- An unfamiliar brand that shows you an ad that pushes their product and agenda, or a brand that you trust, that has constantly provided you valuable information for free and invested time into a relationship with you?   This guide gives you a complete cover on everything you need to know about Facebook Lead Generation and how you can create a Lead Generating Landing Page all at cheap rates.