abstract The primary objective of this Digital Marketing Training Course is to empower the working students with: Fundamentals of digital marketing and its business implications Identify and utilize various tools such as social media etc. Fundamentals of social media marketing and its implications to marketing activities An understanding of the industry standards, best practices, and latest developments Knowledge to strategize and manage viable digital marketing and social media campaigns Table of Content Introduction to Digital Marketing Digital Marketing Channels Chapter One Marketing Clutter: Today’s consumer has broken trust with traditional marketing channels (broadcast media, print media etc.) Today’s consumers are more likely to tune out advertisements The cost of selling has almost tripled over the past decade Digital video recorders (DVRs) to skip commercials Caller ID to screen telemarketers