Table of Contents Table of Contents ........................................................................................ 2 Introduction .................................................................................................. 3 Mistake #1: Depending on Paid Advertising ............................................... 5 Mistake #2: Forgetting the Social Aspect .................................................... 6 Mistake #3: Being Overzealous................................................................... 7 Mistake #4: Ignoring the Rules .................................................................... 8 Mistake #5: Being Lazy .............................................................................. 9 Mistake #6: Caring Too Much About Likes ............................................... 10 Mistake #7: Too Much Text ....................................................................... 11 Mistake #8: Not Focusing on Branding ..................................................... 12 Mistake #9: Ignoring Insights ..................................................................... 13 Mistake #10: Being Boring ........................................................................ 14 Conclusion ................................................................................................. 15 Resources ................................................................................................. 16