CONTENTS Introduction 1 Part One: Affiliate Marketing 101 Chapter 1: Affiliate Marketing Anonymous-Visitor-Marketing Attributes-of-a-Successful-Selling-Strategy Creating-a-Corporate-Image Differences-between-Marketing-and-Advertising 2 Part Two: Affiliate Marketing 102 Digital-Marketing Disadvantages-of-Using-Email-to-Sell Doing-Research-on-Marketing Global-Marketing How-to-make -a-marketing-campaign-appealing 3 Part Three: Affiliate Marketing 103 How-to-write-a-winning-sales-letter Increasing-Business-with-the-Help-of-Promotional-Gifts Marketing-and-Sales-What's-the-difference Marketing-and-selling-on-Internet Marketing-Management Marketing-Snail-Mail-vs-Email Marketing-Strategies Marketing-Through-E-mail-and-Issues-Surrounding-it Mobile-Marketing 4 Part Three: Affiliate Marketing 104 Multi-level-Marketing Recognizing-Target-Market Relationship-Marketing Selling-to-a-Woman-Vs.-Selling-to-a-Man Taming-customers-through-promotional-marketing Tricks-to-sell-your-product CHAPTER 1 CONTENTS Introduction 1 Part One: Affiliate Marketing 101 Chapter 1: Affiliate Marketing Anonymous-Visitor-Marketing Attributes-of-a-Successful-Selling-Strategy Creating-a-Corporate-Image Differences-between-Marketing-and-Advertising 2 Part Two: Affiliate Marketing 102 Digital-Marketing Disadvantages-of-Using-Email-to-Sell Doing-Research-on-Marketing Global-Marketing How-to-make -a-marketing-campaign-appealing 3 Part Three: Affiliate Marketing 103 How-to-write-a-winning-sales-letter Increasing-Business-with-the-Help-of-Promotional-Gifts Marketing-and-Sales-What's-the-difference Marketing-and-selling-on-Internet Marketing-Management Marketing-Snail-Mail-vs-Email Marketing-Strategies Marketing-Through-E-mail-and-Issues-Surrounding-it Mobile-Marketing 4 Part Three: Affiliate Marketing 104 Multi-level-Marketing Recognizing-Target-Market Relationship-Marketing Selling-to-a-Woman-Vs.-Selling-to-a-Man Taming-customers-through-promotional-marketing Tricks-to-sell-your-product Geffen Records. Two months later, Amazon was offered by a woman that she would sell Amazon’s books on her website and she should be paid a certain percentage in return if she sold Amazon’s books through her site. They liked the idea and started the Amazon associates program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s site and bought anything through it. Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors. In UK alone, affiliate marketing produced £ 2.16 billion. The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today. This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission. CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience. Only in the above case the affiliate gets paid. So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason affiliate marketing is also known as performance marketing because it totally depends on the performance of the affiliate. The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that point it’s the job of the sales team to influence the visitor to buy the product or the service. This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which isincurred by the merchant. Many businesses give credit to this method of marketing for their success.