How long do you spend scrolling and swiping each day? I bet many hours! Social media is designed to keep us entertained. Many of us spend hours trawling through content, looking to find things that are unique and special to add to our feeds. So as a business owner, it's imperative to utilize social media marketing in your business if you really want to scale.   Here’s the content:   • What social media marketing actually is • The key elements of social media marketing • Why you need to develop a strategy • Examples of goals that you can set • The importance of setting realistic goals • Conducting appropriate research into your industry and competition • Why you should define your target audience • How to choose the right social media platforms • Why it can be better to pick fewer platforms • Why it is imperative to develop a brand • The visual aesthetics to your social media profiles • Acknowledging the difference between advertising and marketing • The pros and cons of different social media platforms • The importance of analytics • Why engagement is key • The importance of having quality followers • Using inbuilt insight tools • How to start to use third party analytics • Growing your reach • Content creation tips • Creating a content calendar • Knowing when to post your content • Regular and frequent content • Collaboration opportunities • Paid and sponsored content • The best way to reply to your comments • Knowing when to update your strategy • Evaluating your goals   And much more!   Make sure you claim your copy right now while it's hot!