Facebook Monster Marketing Mistakes Introduction  Facebook is one of the highest traffic websites in the world, and it’s the #1  social media powerhouse as of the writing of this guide. With this much  clout, is it any wonder marketers are still clamoring to discover new ways  to use the site to generate traffic?  A lot of social sites have lost traction recently. YouTube, for example, has  lost a significant amount of traffic in the past year. Facebook, however, is  still going strong. It provides a large amount of traffic, and it’s productive,  too.  But marketing on Facebook isn’t as easy as it might seem. To market  effectively on Facebook, there are a number of different things you need to  be doing, and a lot of people ignore these things or just don’t realize how  important they are.  In this guide, you’re going to learn about some of the biggest mistakes  people make when marketing on Facebook. You’re going to learn how to  avoid these mistakes, and how to turn them around into the most effective  marketing campaigns you’ve ever seen.  So let’s get started.     Facebook Monster Marketing Mistakes Table of Contents  Table of Contents ........................................................................................ 2 Introduction .................................................................................................. 3 Mistake #1: Depending on Paid Advertising ............................................... 5 Mistake #2: Forgetting the Social Aspect .................................................... 6 Mistake #3: Being Overzealous................................................................... 7 Mistake #4: Ignoring the Rules .................................................................... 8 Mistake #5: Being Lazy .............................................................................. 9 Mistake #6: Caring Too Much About Likes ............................................... 10 Mistake #7: Too Much Text ....................................................................... 11 Mistake #8: Not Focusing on Branding ..................................................... 12 Mistake #9: Ignoring Insights ..................................................................... 13 Mistake #10: Being Boring ........................................................................ 14 Conclusion ................................................................................................. 15 Resources ................................................................................................. 16