ABSTRACT  Plainly put, copywriting is the authoring you utilize in your written promotions. This may include your advertisements, internet site, pamphlets, catalogs, business cards, sales letters and a lot more.  Copywriting is what you utilize to get your buyers and potential buyers to take a certain action.                              TABLE OF CONTENTS  Chapter 1: Why The Top Is The Most Important Aspect? Chapter 2: Writing A Powerful Headline Chapter 3: Understanding The Psychology Of Headlines Chapter 4: Headlines Examples Chapter 5: Headline Swipes You Can Use                                      CHAPTER 1            Why The Top Is The Most Important Aspect? First matters, first, each part of your sales page is significant. One improper thing may totally make it not as effective. And so, you need to make it a point that entire thing is solid. Having stated that, if you were to place me up against a brick wall and enquire what the most significant portion of a sales page is, I would have to state the headline and the subheadings. In this chapter, I’m going to explain why this is the case and why you need to spend most of your time working at your headline.In order to comprehend why the headline is so significant,  you have to comprehend what’s going through the brain of your customer as they hit your sales page. Of course, they’re going to be traveling to your sales page from an assortment of places, but let’s simply imagine that they’re coming from some sort of pre-sell page. That pre-sell page, if it’s doing it’s task right, is going to groom the customer by training them to expect to see something once they see your headline. Point is, regardless how great the remainder of your sales page is, if the headline does not accomplish the job that it is supposed to accomplish, most individuals won’t get to see your awesome bullet points, testimonials, bonuses and slayer price. They’re already long off your page.