Strangely, if you were to type "social media marketing" into your preferred search engine, you would probably obtain results from the same few websites as well as a variety of customized adverts. This is a good illustrationn of a social media marketing campaign in action. Your future marketing strategy must include factors like search ranking, brand recognition, and branding. Throughout this book, we'll use the term "brand loyalty," which is a legitimate business goal that will increase engagement and sales. Brand awareness and recognition are necessary prerequisites for brand loyalty, which is where social media marketing comes in. Using effective tactics over time to engage your audience and increase brand exposure is social media marketing.  Social media marketing will be made easy with this digital course. Social media marketing can appear complex and difficult to understand. And social media marketing might be with a hasty attempt at it. You'll need to establish a clear plan of action that will enable you to accomplish your clearly stated objectives Ignorance is not bliss when it comes to the outcomes of marketing. Without a detailed plan and a list of defined objectives, you would never carry out a traditional marketing campaign; why would you do it online? One of the biggest errors people make when using social media marketing is failing to see the obvious distinction between offline marketing and online marketing.  ..