Table Of Contents 1. What Is Copywriting? 2. Who Is A Copywriter? 3. Significance Of Copywriting 4. Competence Is "Key" 5. Apply Copywriting Formulas 6. What Is A Copywriting Formula? etc. Copywriting entails the act or process of using written words to convince or persuade a prospect to buy a product or service. It's main aim is to convert a prospect to a potential customer or client and to generate sales. In this book, I have outlined some formulas that will guide you on step by step procedures that you can use to write a compelling copy and generate sales which will bring more money.