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BOOST YOUR SALES AND ATTRACT NEW CUSTOMERS
This book is about marketing, advertising and promotion of business in any small business environment. It describes many marketing and advertising tatics, strategies and techniques that can be used to promote your business as profitable as possible, and there by increasing your wealth. This book is divided into 3 parts. Part 1 is a comprehensive introduction of what is contained in the book. It focuse on basic marketing and advertising concept. Part 2 lays the foundation for part 3 of the book. In each case the basic tools of marketing and advertising described in part 2 are used to explain and analyze certain impossible marketing and advertising issues. In part 3 those concept are joined together in a series of marketing and advertising models. Reading this book can be fun, provided that you apply it correctly. You will not gain much by simply reading only the material, but you have to understand and apply the strategies contained in the book.
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